It all started with a video
Different business owners have different needs. There’s no such thing as a universal insight for all of them, so we needed to address multiple pain points while presenting Plink as a simple,
friendly solution—and it all started with one video.
Different ways of representing small businesses’ needs
Based on data from real Plink clients, we complemented the campaign with videos representing the types of businesses and industries that use Plink the most, highlighting their most frequently used features.
We managed to “translate” complex (or even boring) concepts into visual representations and analogies, delivering videos that are both engaging and easy to understand.
