Mimesis

BrandingCopywriting
De Muller
2025
A 0,0% alcohol wine that understood that non-alcoholic beverages can be fun and rebelious too.

Hidden in plain sight

Look closely; this wine is not what it seems.

Inspired by one of nature’s most fascinating adaptation mechanisms, we named this zero-alcohol wine and crafted a strong brand identity that blends seamlessly, going unnoticed among the rest while hiding its greatest quality behind a balanced and authentic taste.

An alcohol-free wine designed to make you feel good without sacrificing flavor or fun.

Visuals by: Bulldog Studio.
www.bulldogstudio.es