A simple shape as a leit motiv
A red dot, a small element in Cadena’s logotype, was the perfect object to exemplify the different attributes and benefits the brand can bring to businesses, and a playful enough shape to create a dynamic video explaining it.
Explaining complex topics in 60 secs
Around 99% of companies in Colombia are small businesses created by people with not enough legal and administrative background. That meant we had to create easy-to-understand video capsules to explain the benefits and advantages of formalizing their business activity and being part of the Chamber of Commerce.
