From a simple request to a big opportunity
“We want to make a video to show employees what our code of conduct says for everyday situations.” But instead of a boring corporate clip, we saw an opportunity: What if we turn Celsia into the set of a comedy series, where these behaviors come to life in a fun, easy-to-watch format?
Universal characters
Each character brought a unique personality, role, and perspective, showing the company’s diversity through everyday office moments that everyone could relate to. Building these characters was key to making the series engaging, fun, and relatable for employees.
Six seasons shaping the culture
From the start, our mindset was all about exploration—experimenting with formats and evolving the series as the client’s needs changed. A recipe for corporate content that truly engages… 1000% better than a boring email.
Beyond the screen
The series became a valuable company asset, blurring the line between fiction and reality by placing the characters into real scenarios. This elevated the show’s impact, taking its integration and relevance to the next level.
