Snack Talks

CopywritingCreative DirectionVideo Production
Bancolombia
2024
Easy premise: company leaders sharing their stories while eating something. A powerful video podcast format for Bancolombia’s corporate clients.

A simple, yet powerful format

Sometimes, you don’t need to reinvent the wheel. What you really need is the right format—one that sparks content and conversation. A TED Talk? A lecture? Nah. Let’s take these C-level executives out of the boardroom, place them in a more human, natural setting, and simply talk.

Five leaders, five stories

Each conversation was designed to explore our guests’ stories of success, failure, and learning, while also showing how their leadership skills have shaped their careers.

The brand is not the main character

We chose to prioritize the stories over brand mentions or ads. Bancolombia appeared organically throughout the conversations as an ally without ever disrupting the flow of the podcast.