SOMOS

CopywritingCreative Direction
Colombiamoda
2024
Inaugural video for Medellin Fashion Week. A powerful statement from Medellin's creative community, sharing what makes this city a unique place to dream.

The voice of a city

Medellín Fashion Week (Colombiamoda) has always lived behind closed doors. Now it’s time to take it to the streets—turning it into a citywide celebration of talent and creativity, powered by a passionate network that has made fashion our number one export.

The voice of a generation

SOMOS (WE ARE) a generation of restless creators, visionaries, seekers, and innovators, speaking with one voice made of a thousand voices, and embracing the power of working together to shape a reimagined city.